Mobile Payment Apps A Starbucks Case Study
When Starbucks enabled mobile payments nationwide in mid-January, it was an exciting feature I was looking forward to using. After all, mobile payments have been all the buzz for a while, and they appear to be on the cusp of mass market availability — NFC chips have recently been found in Android based devices and are projected to be embedded in handsets during 2011. While the Starbucks implementation via a QR code enables a “mobile payment”, it is not really what mobile payments are all about....