Getting Inside The Head Of The Millennial Shopper
Recommendations from Their Social Communities Are a Big Factor Millennials do ask their friends for recommendations and they do read reviews of products/services before making a purchasing decision. As an e-commerce retailer, then, you need to: Create and engage in conversations with your customers, and encourage them to converse with fellow customers. Ask for reviews.Monitor social media conversations about your company and respond quicklyMake sharing a one-click option for every piece of content you publish...