Travel Brands Not Using Social Media Are Missing Out
Vacationers are Influenced by Social Media Research reveals that one-fifth of travelers turn to social media for assistance when planning a vacation. Approximately 23 percent of travelers research accommodations on Facebook and 22 percent search for vacation activities. In addition, 55 percent of people “Liked” a fan page on Facebook related to their vacation. When it comes to deciding where to go on vacation, 55 percent of survey participants said their friend’s travel photos influenced their decision....