While the data from AddThis isn’t 100 percent representative of all users on the Web, it’s pretty much representative of nearly all users – AddThis reaches over 97 percent of the online population in the United States alone, with presence on more than 13 billion websites. What’s also interesting to note about the data provided to us is the higher adoption rate of OS X Mavericks (approx. 60 percent) on the launch of Yosemite compared to its predecessor OS X Mountain Lion (approx....

The Austin campus welcomed Travis Devitt, Director of Growth at Aceable, to lead the November Growth Study Hall. Travis focused on finding channels to reach your ideal target customer. He educated the group on The Bullseye Framework by Gabriel Weinberg and Justin Mares for gaining traction. The framework suggests that there are 19 traction channels to reach your target customer. The ideal approach to gain market share is to find the channels that are going to most efficiently achieve your goals and reveal your core customers through continuous iteration....

However, after years of making excuses for my daily disposable water purchases and driving five blocks to the store, I decided enough was enough. I was too scared to even attempt to calculate my own carbon footprint, which meant it was time for a change. I started the journey of going green out of remorse; I felt guilt that I had walked the planet for years without every really considering how my daily actions were hurting the environment....

Here, then, a new offering from Tech Cocktail: a continuously updated spreadsheet listing the number of active users for the big social networks, which you can see below. While Jeremiah Owyang did something similar last year, no one seems to collect these data on a regular basis, and the Wikipedia article on the subject is outdated. Admittedly, the spreadsheet is incomplete—no StumbleUpon, no Tumblr, no Wikipedia—but that’s where part two of this project comes in: we’re hoping that Tech Cocktailers will tip us to missing, and newer, stats....

We can all admit that working from home certainly has its perks. Whether it be the flexible schedule or the comfortable clothes, employees around the world are basking in the glory of not having to commute into the office everyday. Unfortunately, these COVID-19 safety measures are getting in the way of online security, as threats from malware to ransomware are becoming more and more prevalent amidst the pandemic. Here are a few online security threats to look out for when you and your employees are working from home....

Traditional Marketing Methods Are Failing Native advertising, social media advertising, the ever-dreaded banner ad, and even those ironic ads that try to convince you that they’re cool, too: They’re all failing. Instead, your company needs to offer something of inherent value, ideally for free. Once people enjoy this side project, they’ll become aware of your company. And that’s the ultimate goal of advertising. Each side-project can target a different aspect of your niche....

The downside of this is that freshmen moving into their new space may be in for a shock at the lack of home comforts they’ve grown accustomed. What’s more, comfortable living aside, dorms can often be totally unsafe. Luckily, advances in smart home gadgets mean you can hack your dorm with awesome tech to make it much safer and much more fun. Here’s what the market has to offer:...

If the competition that you get to face in your life has been eating up most of your life and you have been willing to do something about it, there are a few things you may like to do. You’ll eventually face strong competitors and need to overcome them. How can you? Start Personalizing Your Message In order to stand out in the market, it becomes extremely important for you to know how actually you can beat your competition in the long run....

Let me level with you: it’s not social media, it’s you. If you dismiss social media networks as unimportant or ineffective marketing tools, you’re missing out on a huge — and free — form of smart, useful marketing for your brand or business. I’d love to help you enter the New Year with a new perspective on social, and how to use it to your advantage. Use these tips to better your social media presence and start seeing a better ROI of your time and effort in 2015:...

I think the thing that’s most surprising about the growth in the tech industry is that it’s in so many different, fragmented directions. Ten short years ago, the discussion was focused around the battles between Apple and Microsoft. Mobile evangelists were espousing the values of a secure, mobile communications network built off of the backbone that Blackberry provided. Ten short years later, and the world is full of new technology; new companies, new visionaries and a plethora of new coding languages....

Cause the Business Disruption Startups challenge existing business structures with new ideas, technologies, and operations that customers want. While established companies often focus most of their energy on keeping up with production demands and activities, entrepreneurs spend their time evaluating the market to see what new product or service meets an unmet demand. For instance, Netflix and RedBox each disrupted the video rental industry by providing consumers with easy access to their favorite movies, with fewer late fees....

We normally know a bit about tech products before they actually launch, thanks to a booming cottage industry of leakers and analysts all looking to rain on the companies launch parades. However, leaks have been so constant with the new Huawei P30 and P30 Pro, that we knew almost everything about the devices before they were officially revealed. Still, it’s nice to get everything confirmed from the horse’s mouth. So, here’s everything you need to know about the new Huawei P30, P30 Pro, two new sets of headphones, and even a new pair of smart glasses....

Hum is three parts mechanic in a box and one part data tracker. Through the connected app, you can easily monitor your car’s health; take note of when you should bring it in for maintenance; and collect basic data about your vehicle. We put Hum to the test in a 2012 Toyota Prius 3 – on a road trip, basic commuting, and a few short trips. Setup The setup process for the Hum was incredibly simple....

When he’s not working with Betamore, Cangialosi manages the Baltimore Angels: an entrepreneurial generation that has “made it” and helps other entrepreneurs advance to the next stage of their business. The common denominator across these two fields is that he has gained great insight into analyzing trends. Specifically, he looks at email marketing, which is a sect of the tech startup world he has invested in. He believes, through his analysis, that email is both an essential part of the marketing ecosystem and one of the most important drivers of ROI....

If you are having trouble creating successful email marketing campaigns, you may need to invest in better email marketing tools. There are several great tools that allow you to segment your lists and send targeted messages to your recipients. While MailChimp is considered the champion of email marketing, there’s a wide range of other tools that can make things easier than ever. Compare them below and make your choice:...

While there are many platforms that help data scientists crunch numbers, Tableau 9 is one of the leading software for analyzing and presenting data in a meaningful and efficient way. It’s being used in a multitude of industries from healthcare and education to government and food tech companies. Having the ability to fuse computer graphics and databases that lead to new solutions and uncovering new insights can be an invaluable soft skill for an employee....

With this bundle, you’ll get access to 6 courses and over 39 hours of training, with courses such as: Mobile UI and UX Design Course: Whether you’re a beginner or need a refresher, study the basics and gain insight into the current developments and trendsAndroid Design: Learn UX, UI & Android Marshmallow: This course leverages the basics of UI & UX design to help you create and master the Android Marshmallow platformHow To Build Habit-Forming Products: Former Stanford Graduate School of Business teacher, Nir Eyal, will show you how attract loyal customers and retain them...

That’s right, LG has developed a set of wireless earbuds that will clean all the disgusting bacteria that builds-up on the earbuds over time as a result of your gammy ears. Sadly, LG hasn’t been too imaginative with the name. They’re called the HBS-FN6 which sounds like a washing machine. Still, let’s take a deeper look at LG’s squeaky clean earbuds. How Does the Self-Cleaning Tech Work? To be clear, the HBS-FN6’s won’t clean any errant earwax that ends up on the in-ear buds....

This event allows Techstars founders to mingle, share experience, workshop practices, and learn from industry leaders and their peers. However, the 2016 edition had a technological novelty that drew a good deal of attention – the ticketing system. While this may sound mundane, it’s really not. Techstars FounderCon 2016 featured a Smart Tone Ticketing system, instead of the QR codes used previously. This is possible due to a partnership with Splash, an event marketing platform, and LISNR, a leading ultrasonic protocol provider that has recently announced the possibility to use its proprietary Smart Tone technology as a ticketing solution....

Founders Luke Irvin and Laura Weiderhaft started Talentt in 2013 and launched their app in March of 2014 (on March 5th, to be specific, which also happens to be my birthday. That’s important to know). Luke claims that while he has a tendency to overcomplicate things, he makes up for that with his patience and attention to detail. Here are a few other things that we can glean from Luke’s experience as a founder:...