Although it may be tempting to sign up and build your new site on the first template service you see an ad for, take a moment to think about your company’s needs as it grows first. There are several key areas where entrepreneurs should focus as they create their first website in order to set the site up for success in the future. Here are five essential steps you should take before launching your first website....

1. Site search Site search allows you to track the keywords that users are entering on the search bar on your site. Site search is extensively used on sites like music search engines, software download sites, and online shopping sites. As for example, for a query like “Justin Bieber”, Mp3olimp displays songs of Justin Bieber, which you can see here. Suppose, if the webmasters of this site wish to know the query entered by the user then that is possible via site search....

Indeed, the Internet has turned business on its head, empowering people in disparate countries to research and buy from sites based anywhere in the world. Those sales can make an immediate and sustained impact for growing companies. It’s easier than ever to launch localized websites to cater to these international customers in their languages of choice. But that doesn’t mean a young company should make the proverbial “leap” before it looks....

Use of Videos The use of videos and live streaming in your content marketing strategy will increase your media shares and conversion rate. Did you know that Facebook generates 8 billion views per day? Not only that, but 64 percent of consumers are more likely to purchase a product, subscribe to a blog, or visit a website after watching a related video. The most popular type of videos could include live webinars, Q&A sessions, events, etc....

Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And while that may not seem very different from normal advertising, the key point is that content marketing is not about selling your product, but about providing information to your consumers. What is the point in providing information and nothing else? There are major benefits which your business can accrue from providing valuable information, and what goes around comes around....

According to a survey conducted by Econsultancy, it was found that about 84 percent of consumers go through online product reviews and even they were found forwarding negative reviews to friends five times more than the positive one. Negative reviews are a significant setback for any service oriented sector, healthcare business being no exception. Trust and quality are the two pillars of this industry. Hence, circulation of negative reviews about your healthcare products, services, and medical practice is enough to hamper the hard earned loyalty of your customers....

Creating Content Building a website and creating content is part of making a micro niche. You can sell car parts online but buyers will only know you for the amount of knowledge and care you put into writing about it. You should always have a blog to update what’s happening with the business so that news is funneled to the readership or possible consumers. Not only will you be creating a micro-niche, you’ll be the “go to” when consumers need knowledge on the industry as a whole....

Rudeness may not be on the rise, but new technology certainly allows people to display their lack of manners. For example: You’re engaged face-to-face with others, either in a meeting or a conversation, and you constantly check your phone. Maybe you’re at a quiet zone (church and library) and send text messages. You may even text and drive. We sometimes don’t even realize that we’re being rude. Bad digital habits are not only annoying, but could cost you....

So what role does luck play in entrepreneurship? Some people prefer to say that the harder you work, the luckier you are – you need luck, but you can maximize your chances of getting lucky by putting in the effort. Taking the time to become an expert in your field makes you ripe for an “aha” moment of insight; going out to networking events regularly means you might just meet the perfect cofounder....

But businesses can do a lot more beyond social media cross-posting. Here’s a list of a few interesting applets that IFTTT has available for work-oriented people and the teams they’re a part of. Get Online Form Results This applet will create a Trello card or Slack message when a new entry is made in the online form service JotForm. You can use JotForm for lead collection forms, application forms, or general inquiry....

General trends expected for 2017 are an increase in niche, personalized, and dynamic content. Video will continue to make up a sizable portion of most marketing budgets, but some skeptics argue video’s heyday is almost over and the overemphasis on this kind of content without the ability to carefully track and analyze its performance is a costly mistake. The video bubble just might burst in 2017. Visual content is likely to remain popular, however, and screen sizes on electronic devices are likely to keep trending small....

1. Garmin U.S.A. One of the top manufacturers of consumer GPS devices, it’s no surprise that Garmin has developed an app that alerts users of upcoming red lights, speed cameras and more. At a somewhat costly price of $49.99 through the iTunes Store, the only official vendor, the Garmin StreetPilot Onboard U.S.A. isn’t for everyone. Moreover, considering the fact that it is only compatible with iPhones and iPads, some mobile users will miss out entirely....

Despite some marketing firms’ insistence to the contrary, there’s no magical formula that will ensure your app gets featured by Google. That being said, there are a number of things you can do to increase the likelihood of your app being featured. With that in mind, here are seven tips to help get your app featured on Google Play. 1. Follow Google’s Launch Checklist Before you ever publish your app, make sure you follow Google’s Launch Checklist to get your apps ready for the public....

Even for news broadcasters, they have been limited to flying a drone near spectators, and it wasn’t until earlier this month that CNN received the first waiver to fly over people. Although there are new regulations on the way for U.S. cities, these are the current ways people are making money using their non-toy level drones. Of course before you jump right in, know that you must complete several steps and receive a Part 107 Waiver from the FAA, which recently replaced the previous section 333 exemption rules....

So why do millennials love travel so much? Well, it both helps us escape our routine and nets us some sweet Instagram photos as a bonus. And the lack of a bright economic future might be guiding them towards experiences that will last in their memories longer than their Medicare payments seem likely to stay in their futures. But another big positive is just how simple it is to travel nowadays....

Founded in 2000 after spinning off from Microstrategy Inc., Alarm.com has two primary focuses in the IoT security space: a software as a service (SaaS) offering and supportive hardware. Initially focusing on home and business security, they have expanded their solutions to complete with the likes of Nest for a more holistic connected home. Their offerings now include energy management and home automation. In a company report from 2014, they had $13....

Now that we’ve been living and breathing video calls for (are you sitting down?) nearly a year, it’s time to think about streamlining the process. Keyboard shortcuts can help workers trim a few seconds off of the time it takes to do simple things like unmuting themselves or screen-sharing, and those few seconds can make a big difference. We’ve reached out to dozens of video meeting veterans to get their favorite hidden features and little-known tips....

Scam calls have plagued us for years. But during the pandemic, we turned into sitting ducks for scammers with our landline numbers, and a new report has the proof: 50 billion scam calls were placed in the US across 2020. Here are all the top points to know from the report, along with the best practices that can help you find (at least a little) peace. Voice calls are bigger than ever As much as the younger crowd tends to hate picking up phone calls, they’ll still opt for them over other forms of business communication like texting, web chats or video calls: Voice traffic increased 184% in 2020 — very likely as a result of the pandemic pushing people to avoid in-person conversations....

But is it really true? Do we really need to say goodbye to email and start adopting other mediums of online communication? The answer is no – or at the very least, not entirely. Here are a few of the reasons why. We Value the Choice to Not Respond With instant messengers, there is always a pressure to respond immediately, or else you will be seen as rude or unprofessional, in the case of professional services....