6 Steps To Make The Most Of Any Trade Show
1. Validate Why You Should Go to That Event If you’re still in that phase where you’re trying to determine your ideal target, don’t go. Unless it’s a cheap, local affair, you’ll spend far too much and receive little-to-no benefit. Once you know who your ideal target is, only choose events where decision makers in your target audience will be present, preferably in droves. After display, travel, entry, and any other associated costs, going all-in at a trade show will cost you at least several thousand dollars....